THE FIRST COLLECTION
THREE FRAGRANCES. THREE ATMOSPHERES. ONE POINT OF VIEW.
Theory 111 is an independent fragrance house creating modern, atmospheric scents designed to be experienced, remembered, and discovered.
Our debut collection will launch in Fall 2026. Selected boutiques are invited to experience the collection before launch through a complimentary Discovery Kit.
REQUEST A DISCOVERY KIT
For select retail partners interested in discovering Theory 111.